Best Email Marketing Services

Choose a reliable Email marketing tool once and for all - that's the main task at the start, so you do not have to later lose the statistics and regret the hasty choice.

Now they fledged a lot, but, as in many areas - most of them are not worth the attention. Only a few are able to show sufficient efficiency, which makes them market leaders. And in this article we will compare the most important characteristics of these services and make appropriate conclusions to make it easier for Internet entrepreneurs to create an Email marketing for their business.

Email marketing tools, no matter what they say, is still alive. It's constantly evolving and transforming, migrating from email to messengers and chat bots, but the essence remains the same. Even these days, it's an extremely effective and low-cost way to promote business. And even more practical in its application make it services for Email newsletters.  

GetResponse

GetResponse is a top email provider that many large companies like IKEA, CD Projekt RED or Zendesk cooperate with. 

Such popularity is justified by the wide functionality the service provides. In addition to a handy email builder and detailed audience statistics, you get advanced features such as landing page creation and CRM.

Editor

Creating a mailing list begins with a comfortable and functional editor, which has a huge number of templates for regular users and a lot of advanced tools for professionals. 

Additionally, it's possible to create a form in HTML to which you can add your own CSS styles and integrate with Facebook, WordPress, etc. There's also a preview function in the editor to see at a glance how your email will look on different devices.  

In addition, there are tools for closer interaction with your client. You can set up to automate your emails so they're sent in response to the customer, and you can personalize your messages so the recipient sees that you're reaching out to them personally. And it's also available to screen your audience based on different criteria like geography, gender, etc. 

Analytics

Once you start sending emails, GetResponse will give you an analytics area where you can track important statistics like email openings, landing page conversions, unsubscribes, etc. 

Additional features:

• A/B testing;
• Integration with over 125 apps;
• spam checking;
• DKIM authentication;
• GDPR compliance.

Cost

First of all, it is worth saying that GetResponse has a free trial period of 30 days. When it ends, and the user satisfied with the service wants to subscribe, meet with 4 different tariffs. 

1. The initial "Email" plan is $15/month and includes promotional newsletter, automatic replies, tags and basic landing page creation for 1,000 subscribers.
2. The more advanced, and in our opinion most optimal, "Pro" plan costs $49/month and includes all the features from the previous one plus a broader data set for analytics, webinars, automatic segmentation and all this for 5000 subscribers. 
3. The level above is the "Max" plan at $165/month and logically provides features from both levels above, plus custom DKIM setup, advice for your advertising campaign and more webinars for 10,000 subscribers. 
4. The most advanced is the Enterprise plan, which costs $1199/month. As the name implies, it is suitable for huge corporations and therefore provides all possible features of the service, plus dedicated infrastructure for your needs for as many as 100,000 subscribers.

The bottom line is 

GetResponse is one of the leaders of this segment in the world due to the huge range of provided features and rather democratic prices. The Pro plan is the most preferable one because it has the perfect balance between the number of subscribers, range of features, and price. However, the best way to try out the service yourself is to take advantage of the free 30-day trial period.

SendPulse

SendPulse is an advanced email automation service and multi-channel marketing platform. It acts as a complete solution for managing your marketing activities across multiple channels such as email campaigns, chatbots, SMS and web push notifications.

It's first and foremost extremely feature-rich and supports modern technologies like SPF and DKIM. At the same time it has a relatively small price tag for its services. But first things first. 

Editor

Just like with the previous services it has a large set of tools to customize your emails. There is also a list of ready-made templates that will help first-time entrepreneurs or will be suitable for not too complicated tasks.

You can customize the parameters of your advertising campaign for different user groups, which are divided, for example, by geographic location, gender and other characteristics. You can also personalize messages for users, like the services we mentioned above.

It's also possible to set up automatic distribution in response to user's actions, for example, when a customer buys something from your site, he gets a confirmation and gratitude letter.

SendPulse offers a wide range of integrations with third-party software, such as:

• E-commerce: Shopify and WooCommerce;
• CRM: Salesforce and Vtiger CRM;
• Subscription form builder: Typeform and CreateForm;
• Communication: Slack and GoToWebinar;
• CMS: SendPulse plugin for WordPress;
• Workflow automation: Zapier.

Analytics

SendPulse lets you track email metrics such as:

• Email open rate: see how many subscribers on your mailing list have opened your emails.
• Click-through rate: see how many readers on your mailing list clicked on links in your email.
• Geographic statistics: find out the number of open emails based on the subscriber's country.
• Device statistics: See what devices your subscribers are using to read your emails.
• Error Reports. Identify any error that occurred during the sending process so you can troubleshoot and resend.

Additional Features

Features we'd like to highlight include:

• A free SMTP server that allows you to send 12,000 emails per month;
• Support for DKIM authentication;
• SPF protocol support;
• company analytics;
• A/B testing;
• SMS and web-push notifications.

Cost

The SendPulse subscription system is very flexible, but also very complex. It has many ramifications depending on the services you need.

SendPulse Email Marketing Plan

1. Free plan: supports up to 500 subscribers on your mailing list and limited email sending options.
2. Basic subscription plan: from $8/month for 500 subscribers - offers unlimited promotional emails and professional SendPulse features.
3. Advanced rate: starts at $32/month for 10,000 emails - price is based on the volume of emails you send, not the number of your subscribers.
4. VIP rate (for companies with more than 1 million subscribers): custom pricing - offers a personal manager and a unique email template.

Transactional Email Plan

1. Free rate: supports up to 12,000 emails.
2. Basic: from $8.85/month for 25,000 emails.
3. Pro: from $74.85/month for 100,000 emails.
4. Enterprise: from $274.86/month for 500,000 emails.

Chatbot pricing plan

1. Free plan: supports unlimited subscribers plus up to 10,000 emails per month and 3 bots, but with SendPulse branding.
2. Paid plan: from $9.85/month for 1,000 subscribers - offers unlimited messages and bots, and with no SendPulse branding.

Web Push plan

1. Free plan: up to 10,000 subscribers - unlimited push notifications plus personalized emails and automation features, but with SendPulse branding.
2. Pro plan: from $19.85/month for 30,000 subscribers - includes API access, A/B testing, segmentation, priority customer support.

The bottom line is

SendPulse is an extremely feature-rich service for a very wide range of tasks. Pricing plans are very flexible, so you can use only the tools you need without overpaying. However the best way to make your own opinion of the product is to have a free plan for each plan, which means that you do not lose anything by testing the service. 

Conclusion

These mailing services are the most popular and effective today, and most marketers who follow trends switch to work with them. They differ from each other only in small specific details, but each of them is extremely convenient and beneficial.

Don't disregard Email marketing platforms; this tool is still very effective and still requires minimal cost, and thanks to the work with chatbots and messengers only increases its relevance over time. Email marketing platforms is still in the lead.